中元節 「有新意 更有心意」 專案網頁及社群媒體貼文設計
Zhong Yuan festival campaign website and social media post design
Zong Yuan festival (ghost festival) is an important celebration in Asia, its concept is built on people’s hope for safety. However after some research into the behaviours of the customers from the new generation, I discovered that due to the complexity in the traditions, they are more distant from this unique culture, which results in a gap between generations. To eliminate such gap, we filmed creative online advertisement , inviting experts from different fields to share their thoughts on the concept of having ‘two generations at one table’.
🏆 AWARDS & HIGHLIGHTS
TAA Award - Agency & Advertiser of the year Gold Award (2018)
Brain Magazine Creative Advertisement Award - Asia Pacific Area Top 10 Most Creative Project (2018)
Times Advertisement Awards - Gold Award (2017, 2018)
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澎湃桌巾設計與實體展覽
The Pu-Du tablecloths design and exhibition
Another way to eliminate such gap between generations is that I have designed stylistic Pu-Du tablecloths which directly teach the young generation about the custom related to Zong Yuan Festival. For example, how to select offerings. From this I seek to extend the knowledge of this culture, whilst also expression new generations’ ideas.
This project was awarded -
Brain Magazine Most Creative Advertisement-Asia Pacific Top 10 Most creative project;
China Times Advertisement Golden Award.
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GoodPlus+美感革命集點活動
活動網頁設計及社群貼文設計 Web design, Social media post design and Physical store posters design
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BRIC'S聯名換購活動
活動網頁設計及社群貼文設計 Web design, Social media post design and Physical store posters design
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社群行銷活動系列貼文 Facebook/Instagram post design
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